![]() ![]() ![]() The equestrian lifestyle is so central to Norco’s identity that the City operates the George Ingalls Event Center, one of the premier equestrian venues in the nation. Many streets were lined with trees, creating picturesque, de facto equestrian trails-a precursor to the 140 miles of horse trails that meander through the City today. Horses were a significant part of early Norco’s everyday life, used for transportation, recreation, and farming. Many people bought into Clark’s vision, building modest homes, planting gardens, and raising animals. Its name is a portmanteau of North Corona, as in the North Corona Land Company, whose leader, Rex Clark, had a vision of a utopian settlement of independent farmers who populated the area at the time, growing peaches, pears, apricots, alfalfa, peanuts, and sweet potatoes. Norco was incorporated in 1964, but was actually founded in 1923. And riders can tour the City, tying their horses to hitching posts or corrals near stores and businesses. Norco is an animal-keeping, equestrian-oriented community of approximately 25,000, where residents enjoy over 400 acres of parkland and one of the largest networks of horse trails in the nation, earning Norco the nickname – which evolved into an official trademark – “Horsetown USA.” In fact, there are few sidewalks in the City of Norco. While it is just 50 miles from downtown Los Angles, its personality could not be more different. The Southern California City of Norco is located in Riverside County, in the heart of the rapidly growing Inland Empire region (population 4.4 million). The City of Norco, California Horsetown USAīusiness View Magazine interviews representatives from the City of Norco, CA, as part of our series on best practices of American towns and cities. ![]()
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